SPWC Panelist: Bernell Hooker, IOU Sports

Bernell Hooker, Founder, IOU Sports; Owner, Milwaukee Aces

Bernell is serving on Panel 1-Charting Your Course: Setting Your Organization’s Agenda

Ms. Bernell Hooker, born and raised in Milwaukee, WI is a leader and advocate to excavate social change for Girls and Women Sports. She is the Founder and Chief Executive Officer of Images of Us (IOU) Sports (2002-Present) a nonprofit providing a Unique, Cultural, Educational and Athletic experience for girls/women and Owner of the Milwaukee Aces Professional Women’s Basketball Team.

She has been nationally and locally recognized for her leadership advocating for gender equity in sports by the National Association for Girls and Women in Sports, Milwaukee Business Journal Woman of Influence and the Women’s Fund of Greater Milwaukee Title IX Athletes for her commitment to sports, business and community.

She received her bachelor’s degree from Concordia University and has been a college coach of women’s basketball for twenty-five years, retiring in 2006 as the Senior Woman Administrator at Mount Mary University and one of the strategic team members of helping MMU obtain its NCAA Division III status. Her leadership skills of not giving in and not giving up show the effectiveness and dedication in her work. 

  • Established in 2002, Bernell is the Founder and CEO of Images of Us (IOU) Sports a nonprofit organization providing a Unique, Cultural, Educational and Athletic experience for girls and women. Its mission is to empower girls to achieve their best through sports. Social Media: @IOU_SPORTS; iou_sports; iousports.org
  • President of the Midwest Women’s Sports Group LLC a catalyst for innovative and creative women sports and entertainment.  Focusing on creating a product that provides memorable experiences, entertainment, and an amazing atmosphere for fans of all walks. MWSG produce events catered to women and girls to establish reparable programs that maximizes earning potential for both long and short term goals through professional sports leagues, tournaments and community events.
  • Owner of the Milwaukee Aces Professional Women’s Basketball Team, in its 5th season 2019.  Season runs May to August.  The Aces are the second women’s Pro basketball team behind the Herstorical 1978 Milwaukee Does. Find us on social media: milwaukee_aces; @MKEAces;  Milwaukeeaces.com
  • Producer of the IOU Sports Show a YouTube media outlet that reflects the actual existence of the Women Sports Industry and to educate the community about the issues surrounding Women in Business and Sports.
  • Let’s Talk Women’s Sports. Producer and Host of the only Women’s Sports Talk Show in Wisconsin.  

Bernell is available for appearances in the community and at corporate events!  Contact her at mwsportsgroup@gmail.com or 414-716-6347

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