On August 9, 2019, we are excited to host the


Chicago | Whirlyball | 1825 W. Webster | Chicago, IL 60614

Join fellow professionals sharing your passion for Sports Philanthropy



This event is targeted at everyone who uses sports for social good and social change. 



We are building a community of individuals and organizations that understand that sports have the power to changes lives.



We hope that you take this opportunity to join us.


Athlete Foundations

Community organizations


Fundraising professionals



Philanthropy Consultants

Players Associations

Service providers


Professional Sports Teams


Sports Philanthropy World Congress


Sports Philanthropy Network Founder Roy Kessel with SPN VP Kayla Bradham

Panel 1-Charting Your Course:  Setting Your Organization's Agenda

Panel 2-Creating Better Programs

Panel 3-Measuring the Impact of Your Programs

Panel 4-Telling Your Story: How to Engage Your Donor Base

Panel 5-Fundraising: Events, Grants and Solicitations

Conclusion: Discussion and Questions

Reception and Networking



8:00 to 9:00 a.m.        Registration, networking and breakfast



9:00 to 9:15 a.m.        Introduction and welcome

Roy Kessel, Founder, Sports Philanthropy Network


9:15 to 10:15 a.m.      Panel 1-Charting Your Course:  Setting Your Organization’s Agenda

Overview: How do you establish the direction of your organization? What is your organization’s mission? What are the best short, medium and long term strategies for achieving your goal? What types of professional services and support do you need to launch your organization? For existing organizations, how can you fine tune your direction and ensure that you are fully compliant with all state and federal fundraising regulations?

Moderator:       Tiffany Aidoo, New Orleans Program Officer, Laureus Sport for Good Foundation USA


  • David Goldstein, Chief Operating Officer, U Sports, Toronto, Canada (Canadian college sports governing body)
  • Darrin Gray, Chief Marketing Officer, Athletes in Action, Indianapolis, IN
  • Bernell Hooker, Founder, IOU Sports, Owner, Milwaukee Aces, Milwaukee, WI
  • Howard Moore, Asst. Basketball Coach, Univ. of Wisconsin, Founder, The Moore Foundation, Madison, WI
  • Eric Shainock, Co-founder, Philanthropy Playmakers, Chicago, IL


10:15 to 11:15 a.m.    Panel 2-Creating Better Programs

Overview: Programs are the reason that your organization exists. How do you improve the quality of the programs? How do you get the right type of people involved so that you can execute your programs? How do you define the audience for your programs? What tools should you use to deliver your programs?

Moderator:       Stephanie Sandler, CEO, Full Circle Philanthropy, Boston, MA


  • Chris Draft, Player Development Ambassador, National Football League and Founder, Chris Draft Family Foundation, Atlanta, GA
  • Daryl Evans,VP, Strategic Sports Alliances, American Cancer Society, Atlanta, GA
  • Kelli Haywood, Founder, Dream On Foundation, Chicago, IL
  • Christine Pinalto, Founder, Sidelined USA, Chicago, IL
  • Darren Sudman, Founder, Simon’s Heart, Philadelphia, PA

11:15 to 11:30 a.m.     Morning break


11:30 to 12:30 p.m.    Panel 3-Measuring the Impact of Your Programs

Overview: You run successful programs. Or do you? How do you measure the true impact that your programs are having? How do you determine which programs are most effective? What tools do you need to properly measure and evaluate the effectiveness of your programs? Can you truly measure impact internally–or do you need to bring in outside experts?

Moderator:       Danielle Berman, Founder, DB Consulting: Tackle What’s Next, Baltimore, MD


  • Jim Dower, Founder, Urban Initiatives, Chicago, IL
  • Vinay Mullick, Managing Director, UpMetrics, Chicago, IL
  • Lisa Delpy Neirotti, Director, Sports Philanthropy Program, George Washington University, DC
  • Jason Schraub, Regional Vice President, Midwest, Operation Hope, Chicago, IL
  • Pharlone Toussaint, Laureus Sport for Good Foundation, Audacity Consulting, Atlanta, GA


12:30 to 2:00 p.m.      Lunch and networking

                               Speaker:          Leigh Steinberg, CEO, Steinberg Sports and Entertainment



2:00 to 3:00 p.m.        Panel 4-Telling Your Story: How to Engage Your Donor Base

Overview: Every organization has a story. How well are you telling your story? Is your communication truly connecting with your donor base? Which mediums should you be using to maximize the impact? How can you create ongoing interest in your story instead of showing the same video at every event? Which stories are the most effective? Whose voice does your audience want to hear?

Moderator:       Nicole Fisher, Founder, Health & Human Rights Strategies, Co-Founder, Brain Treatment Foundation, Forbes Contributor, Washington, DC


  • Randy Blakeslee, Founder, Symboliq, St. Charles, IL
  • David Jacobson, Founder, Inkflow Communications, Foster City, CA
  • Marianna Whitehurst, Board of Directors for Georgia Playworks, Foundation Board of the Georgia Sports Hall of Fame, Chick Fil A Peach Bowl Advisory Board, Atlanta, GA
  • Katie Wilkes, Co-Founder, Freeheart Creative, Chicago, IL


3:00 to 3:15 p.m.         Afternoon break



3:15 to 4:15 p.m.        Panel 5-Fundraising: Events, Grants and Solicitations

Overview: Money is the fuel that drives any organization. How do you ensure that you are harnessing the resources that are available to support your cause? What are the best fundraising techniques for your brand? Should it be personal solicitations? Do you know how to apply for grants? What types of grants and grantmakers give you the best chance for success? How do you integrate event fundraising into your overall mix? Can your board raise enough money? Do you need to hire professional fundraisers?

Moderator:       Deon Thomas, Community Relations Coordinator, University of Illinois System, Chicago, IL


  • Jenny Donley Convey, Senior Associate Consultant, Giving Tree Associates, Chicago, IL
  • Trent Jackson, Development for Athletics, University of Wisconsin Foundation, Madison, WI
  • Ryan Jones, Senior Director of Development, Evans Scholars Foundation, Golf, IL
  • Philip Leopold, Sports Works, Sport and Faith at the Service of Humanity (Vatican), Atlanta, GA
  • Michelle Stroud, Director of Development, Dare2tri, Chicago, IL


4:15 to 5:00 p.m.        Conclusion: Discussion and Questions

Moderator: Roy Kessel, Sports Philanthropy Network

While we will have time after each panel, this special opportunity will allow the audience to engage with all of the speakers, moderators and attendees.  We will take questions over Twitter and via email.  We will examine the biggest challenges you face in taking your non-profit to a higher level.  We encourage you to take time to think about the issues that are most pressing for your organization and come prepared to discuss ideas and solutions.



5:00 to 7:00 p.m.        Reception and Networking

One of the most important aspects of the Sports Philanthropy World Congress is the opportunity to network and meet a diverse group of people.  Our informal setting will include food, drinks, 

Whirlyball and plenty of opportunity to interact with our sports philanthropy community.


**Speakers subject to change

**For those arriving Thursday, we will be hosting a reception for VIPs, sponsors, panelists and attendees on Thursday evening. (Details to follow)

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